TS 22
2022 Team Swinburne Formula SAE
Livery and Branding
TS 22
2022 Team Swinburne Formula SAE
Livery and Branding
TS 22’s identity began with a blank slate, marking a significant shift for Team Swinburne following the challenges of COVID-19. As the team's first all-wheel-drive, hub-motor, formula-style car, TS 22 debuted exposed carbon fibre, establishing a new material direction after years of vinyl on painted surfaces. This season's design brought back bright red vinyl, in line with team branding guidelines, infusing the livery with renewed energy and movement. Sponsor logos were carefully integrated, with each placement selected and justified as part of the overall design. The bold use of carbon fibre grounded the car, giving it a powerful presence, while, for the first time, connected design forms across the car created a cohesive visual language that truly defined TS 22’s identity.
Design process: February 2022 - December 2022
All Images Belong to Team Swinburne Formula SAE
Design process: February 2022 - December 2022
All Images Belong to Team Swinburne Formula SAE
TS 22’s identity began with a blank slate, marking a significant shift for Team Swinburne following the challenges of COVID-19. As the team's first all-wheel-drive, hub-motor, formula-style car, TS 22 debuted exposed carbon fibre, establishing a new material direction after years of vinyl on painted surfaces. This season's design brought back bright red vinyl, in line with team branding guidelines, infusing the livery with renewed energy and movement. Sponsor logos were carefully integrated, with each placement selected and justified as part of the overall design. The bold use of carbon fibre grounded the car, giving it a powerful presence, while, for the first time, connected design forms across the car created a cohesive visual language that truly defined TS 22’s identity.
The Car For 2022
The Car For 2022
Team Uniform
Team Uniform
Partnering with ISC as the new uniform designer, manufacturer, and supplier in 2022 opened up new possibilities for Team Swinburne’s competition apparel. Moving past the usual shirts with accent piping and printed sponsor logos from previous years, the team developed a unique visual identity. The uniform design matched the precise colours of TS_22, creating a strong visual link between the car and the team.
All logos were added to the fabric using sublimation, ensuring legibility and longer-lasting wear while improving overall durability. Alongside the competition uniform, the signature team hoodie featured a dynamic, motion-inspired graphic of TS_22, adding energy and style. These changes gave Team Swinburne’s apparel a renewed feeling of identity and professionalism, effectively carrying forward the spirit of TS_22 both at the track and in everyday settings.
Partnering with ISC as the new uniform designer, manufacturer, and supplier in 2022 opened up new possibilities for Team Swinburne’s competition apparel. Moving past the usual shirts with accent piping and printed sponsor logos from previous years, the team developed a unique visual identity. The uniform design matched the precise colours of TS_22, creating a strong visual link between the car and the team.
All logos were added to the fabric using sublimation, ensuring legibility and longer-lasting wear while improving overall durability. Alongside the competition uniform, the signature team hoodie featured a dynamic, motion-inspired graphic of TS_22, adding energy and style. These changes gave Team Swinburne’s apparel a renewed feeling of identity and professionalism, effectively carrying forward the spirit of TS_22 both at the track and in everyday settings.
TS 23
2023 Team Swinburne Formula SAE
Livery and Branding
TS 23
2023 Team Swinburne Formula SAE
Livery and Branding
Building on the momentum of TS_22, the goal for the new season was to create a bold visual impact. After research showed that red vinyl had limitations in depth and vibrancy, the team decided to switch from vinyl to paint for the car’s surfaces. The exposed carbon fibre was preserved, while areas that would have been wrapped were now painted instead. The team compared several shades of red paint, evaluating each one for richness, brightness, and performance under direct sunlight. Rosso Corsa was ultimately selected for its deep, iconic red hue and exceptional saturation, giving the car a strong and unmistakable presence on track. To streamline the process, the livery design was simplified for efficient painting and masking, using only a few lines of white vinyl for contrast. Stylemaster Panels expertly painted the car, achieving a high-quality finish and a unified, striking look on the grid.
Building on the momentum of TS_22, the goal for the new season was to create a bold visual impact. After research showed that red vinyl had limitations in depth and vibrancy, the team decided to switch from vinyl to paint for the car’s surfaces. The exposed carbon fibre was preserved, while areas that would have been wrapped were now painted instead. The team compared several shades of red paint, evaluating each one for richness, brightness, and performance under direct sunlight. Rosso Corsa was ultimately selected for its deep, iconic red hue and exceptional saturation, giving the car a strong and unmistakable presence on track. To streamline the process, the livery design was simplified for efficient painting and masking, using only a few lines of white vinyl for contrast. Stylemaster Panels expertly painted the car, achieving a high-quality finish and a unified, striking look on the grid.
Building on TS_22's momentum, the goal for the new season was to create a bold visual impact. After research showed that red vinyl lacked depth and vibrancy, the team decided to switch from vinyl to paint on the car's surfaces. The team preserved the exposed carbon fibre, while areas that would have been wrapped were painted instead. The team compared several shades of red paint, evaluating each one for richness, brightness, and performance under direct sunlight. The team ultimately selected Rosso Corsa for its deep, iconic red hue and exceptional saturation, giving the car a strong, unmistakable presence on track. To streamline the process, the team simplified the livery design for efficient painting and masking, using only a few lines of white vinyl for contrast. Stylemaster Panels expertly painted the car, delivering a high-quality finish and a unified, striking look on the grid.
Design process: July 2023 - November 2023
All Images Belong to Team Swinburne Formula SAE
The Car For 2023
The Car For 2023
Team Uniform
Team Uniform
Continuing the collaboration with ISC, a new identity was developed for the competition uniform and team apparel, closely following the black-and-red look of the TS 23 livery. The design was simplified to reflect the car’s style, with the brightest available red selected to match the vibrant
Rosso Corsa paint of TS 23.
This season also introduced updates to team apparel. Track jackets replaced hoodies, giving the 2023 team a more professional look, while the competition uniform reflected the simplified design of the TS 23 livery. These changes created stronger cohesion between the team’s style on and off the track, reinforcing Team Swinburne’s distinct visual identity. At the competition, the team continued to wear the 2022 uniform, while the new designs were presented after the event. The bottom image shows what the updated uniform and apparel look like.
Continuing the collaboration with ISC, a new identity was developed for the competition uniform and team apparel, closely following the black-and-red look of the TS 23 livery. The design was simplified to reflect the car’s style, with the brightest available red selected to match the vibrant
Rosso Corsa paint of TS 23.
This season also introduced updates to team apparel. Track jackets replaced hoodies, giving the 2023 team a more professional look, while the competition uniform reflected the simplified design of the TS 23 livery. These changes created stronger cohesion between the team’s style on and off the track, reinforcing Team Swinburne’s distinct visual identity. At the competition, the team continued to wear the 2022 uniform, while the new designs were presented after the event. The bottom image shows what the updated uniform and apparel look like.
